Apple Does it Again

Those of us who have taken any sort of product development class know about the marketing scam that is known as "planned obsolescence". Apple is a company that has mastered the concept. They make flashy, awesome technology that lasts longer than everyone else's, though they come out with new versions of iPods and computers so often that it will make your head spin off if you think about it too much. If you are like me, and have a love affair with your iPod Shuffle, you have no doubt heard about Apple's new Shuffle, released last week while I was helplessly kept away from the internet in a hotel in southern California.

The new iPod Shuffle is roughly half the size of the most recent generation and holds twice as much music. Four gigs of space, which gives you enough room for 1000 songs in a package smaller than an AA battery. Some of the even more impressing features of the shuffle include the fact that it has no buttons and its voiceover function that tells you what song and/or playlist is playing.

Check it out! I want one.